Unintended consequence of church's 'raising the bar'

Salt Lake Tribune - Salt Lake Tribune Home Page: "Unintended consequence of church's 'raising the bar'
Diminishing returns: With fewer missionaries going out, converts have slowed as well"

"...two years after that speech, the church's globabl missionary force has dropped from near 62,000 to about 51,000, a fact that may have contributed to the declining number of new LDS converts from around 300,000 to 241,000 in 2004."