Propono (Latin): to put or set forth, to set or lay out, to offer, to place before, expose to view, display, point out, declare, represent, report, say, relate, set forth, publish, etc.

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Propono, ergo sum?

Thursday, October 12, 2006

Marketing @ Starbucks

Interesting piece in today's Seattle Times about Starbucks' approach to marketing. Apparently the company spends less than 2% of revenue on advertising annually.

With a retail presence on every corner, though, you don't need the same type of advertising presence. And the ubiquitous Starbucks cups. They do branding extremely well.


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