Propono: Marketing @ Starbucks

Propono (Latin): to put or set forth, to set or lay out, to offer, to place before, expose to view, display, point out, declare, represent, report, say, relate, set forth, publish, etc.

Thoughts and posts on a wide variety of topics: current events, family, politics, religion, culture, academics, science, technology.

Propono, ergo sum?

Thursday, October 12, 2006

Marketing @ Starbucks

Interesting piece in today's Seattle Times about Starbucks' approach to marketing. Apparently the company spends less than 2% of revenue on advertising annually.

With a retail presence on every corner, though, you don't need the same type of advertising presence. And the ubiquitous Starbucks cups. They do branding extremely well.